As consumers and businesses become ever more demanding, looking for choice and value through solution bundling, loyalty incentives and product innovation, so the pressure mounts on businesses to bring complex new products to market quickly, efficiently and with the minimum disruption. Typically the rules and attributes that govern products are distributed across several systems so when you introduce product bundling, suddenly the problem is magnified many times over.

Complex scripting and distributed databases mean that the systems and processes where your pricing rules, package options and stock for allocation live are difficult to access and rely heavily on a highly skilled and often unavailable IT department.

However, CloudSense Order Management - the next generation of order management solution from CloudSense - helps you go to market quickly and effectively. It is designed to help companies with multi component and subscription-based products and services to set up, sell, fulfil and modify its orders in an easy-to-use system that lives on the award winning force.com Enterprise Cloud platform. It brings accuracy to your sales pipeline, consistent and familiar customer experience, mitigates the risk of order errors, and provides full delivery status visibility. Because it is intuitive and uses clicks not code, CloudSense Order Management provides a far more flexible means to make product evolution and process definition align.

CloudSense gives you the power to go to market with a new idea in hours or days, rather than months or years. Changes can be rapidly introduced without heavy IT intervention, helping keep your products competitive and cheap to implement. You can configure new and innovative products, also combining any series of existing products together to suit your marketing strategies. Because it is multi channel CloudSense can be accessed on the web, through a portal or as an internal business user. Because it is designed to facilitate a 360 degree view of the product, all aspects are catered for; marketing propositions, sales pricing and approvals, operational bill of materials, billing regimes, as well as re-grades and renewals.

As a Sales Manager or Director you'll know how important it is to be constantly aware of the size and status of your sales pipeline. But how accurate is your forecasting? Is there often a big variation when the final value of the signed deal comes through? Do you lose efficiency by "reinventing the wheel" when creating proposals or contracts? Are you often out-sold by your competitors?

With CloudSense's market leading guided selling process, these errors will be minimised, sales opportunities maximised and customer retention increased.

CloudSense can dynamically generate even the most complex order configuration into a sales opportunity in real time, with real products and real prices. Even when selling enterprise "solutions", the product configuration engine provides a "guided selling process" that enables a quick, easy and consistent way of combining complex product attributes into an order. Among the many business benefits are compressing sales cycle elements, identifying "choke points", setting up automated reminders of critical customer expiration or renewal dates. No more spreadsheets and emails, or endless status updates!

This allows your sales team to concentrate on doing what they do best - selling - because they are not looking up and re-entering product order details across multiple systems. With all this rich information in one place, you have immediate access to buying patterns and preferences across the client base.

You can set margins and further product opportunities to give your sales team the freedom to negotiate and up-sell. In addition they can accurately tell whether they are going to meet their commission targets.

And it is not just the sales team who operate more effectively - with CloudSense Order Management, order errors are kept to a minimum so no need for Operations to be constantly asking your sales team to change orders and fix errors.

Whatever your industry, well run operations are critical. Teams responsible for the provisioning and activation of services and products have to perform a constant juggling act. Not only does the provisioning team rely on the sales team to quote and sell a service that is accurate and deliverable, but the products themselves can often change at short notice. This can result in an inefficient and changing provisioning process, longer lead times and a disgruntled provisioning team, as well as customers.

All this can be avoided with CloudSense Orchestrator, part of the CloudSense Order Management which allows your business to simplify its operations, using Business Process Management on the market leading force.com platform. You can control exactly where, when, how product attributes are displayed by point and click configuration. Intelligent architecture allows you to capture product conflicts at the time of creation, not down the line where resolution pitfalls are compounded.

CloudSense Order Management introduces a guided selling process for sales, so that product combinations and promotions are controlled, only allowing valid sales combinations that can be provided by the operations team. This means that Operations will only receive "clean", error-free and predictable orders.

Using CloudSense Order Management will mean an end to "fire fighting" with spread sheets, MS access and Lotus notes databases, and status updates by email. CloudSense Orchestrator coordinates all activities across your systems in one intuitive interface. You have a constant view of the fulfilment pipeline, making it easier for you when sales or finance ask for an update. It also enables you to track status as part of your day-to-day management.

With the ever-increasing demand on delivering value through bundling, loyalty incentives and product innovation, products have become ever more complex. This can lead to opaque management information and gaps in cost, profitability and cash forecasting data.

It then becomes difficult for the back office functions to keep pace with marketing, which not only impacts on income and costs, but this shortfall might not be immediately transparent. Complex new products come to market before cost, price and control rules that govern them are distributed through the business and to the finance team.

To make matters worse, because the systems are not simple to access, expensive retrospective revenue assurance programmes have to be set up to interpret and match up marketing propositions and billing. As well as high staff inefficiency you also have unpredictable cash flow due to inconsistent order fulfilment times.

You can regain control of your business with CloudSense Order Management, the leading business support system in the cloud. With CloudSense Order Management you have a constant and consistent flow of management information right across your business, which means no surprises for your finance teams.

Your back office and finance information is in sync at all times with your front office activity and you have the power to go to market with the most complicated product sets in hours or days, not months or years. With CloudSense Order Management manual systems and automated tasks are coordinated and all the rules governing product and channel combinations and configuration are in one, simple to administer place, allowing Finance visibility at all times. Even on a changing product base you can have accurate billing and revenue management. You can easily monitor fulfilment issues that might impact cash flow as well as control and maximise margins on all asset combinations. Changes can be rapidly introduced without IT intervention, helping keep your products competitive, cheap to implement, with full management information to track business performance, from marketing through to finance.

As a buyer of IT you'll know how challenging legal and regulatory compliance and security requirements have become when installing new systems and processes and what the potential pitfalls can be if you don't get it absolutely right.

Every time you buy a new system or programme on a different platform you need to consider these implications and not only can it slow down implementation and the "go live" date, new compliance and regulatory requirements can be expensive. With CloudSense Order Management, hosted on the force.com platform, you get a complete enterprise environment, with all your security and compliance requirements already covered and paid for. Not only does this give you peace of mind, but it also puts IT in the driving seat rather than holding the business back with complex legal compliance and regulations.