Cross media ad sales and Google DFP integration
Newsday is an American daily newspaper serving the New York region with an average circulation of 437,000.
CloudSense platform chosen to optimize ad sales and fulfilment across all channels
CloudSense, the global leader in industry platforms for Quote-to-Cash, has secured a deal with Newsday. The publisher has chosen the CloudSense Media Platform to enhance its digital advertising sales process and drive down the time it takes to launch new products and offerings to the market.
Newsday has a large readership and advertising customer base across the New York region. In its continuing efforts to incorporate digital technologies and ensure efficiencies in its sales operation, the publisher chose the Salesforce native CloudSense Media Platform to empower its sales team to make cross-media sales across a single interface, streamline processes, and enable the rapid launch of new offerings and products to customers.
The platform integrates with Google DoubleClick for Publishers (DFP), combining to provide a fully digital advertising sales process that optimizes sales and scheduling and maximizes revenues.
The CloudSense Media Platform also drives faster and more accurate quote creation, improving the buying experiences for customers across a range of Newsday channels from initial quote through to invoice.
“We invested a considerable amount of time evaluating many different products and services and made our decision to go with the CloudSense Media Platform,” said Paul Likins, Vice President of Sales Production and Technology, Newsday.
Rowley Douglas, Executive Vice President, CloudSense North America, said: “We’re delighted to be working with Newsday. The CloudSense Media Platform equips Newsday with new technology to optimize sales and fulfilment across all of their channels and ultimately, making it easier for them to sell more quickly and efficiently to their customers.”
“We invested a considerable amount of time evaluating many different products and services and made our decision to go with the CloudSense Media Platform.”