A better, more unique customer experience


Proximus is a leading telecommunications & ICT company operating in the Belgian and international markets with revenues of €5.9bn, providing services to the residential, enterprise and public markets.

Proximus selects CloudSense as part of Business OSS/ BSS transformation

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    Leading Belgian telecommunications provider chooses communications specific commerce and order management, built on the Salesforce Customer Success platform for Excite transformation programme.

    CloudSense, a global leader in industry specific Salesforce native commerce applications, has continued the expansion of its communications portfolio after Proximus SA, a leading supplier of global telecommunications solutions headquartered in Brussels, selected the CloudSense Platform to transform the buying and provisioning experience for their business customers.

    The CloudSense Platform, built on the Salesforce Customer Success Platform, will increase the agility of the solutions Proximus provides, as well as making it easier to bundle, sell and deliver to their business customers. Using CloudSense Configure Price Quote (CPQ), Customer Order Management and eCommerce, Proximus will benefit from a single omnichannel solution. Sales teams, field sales on mobile, Customer Service Agents, online customer self-serve and partners will use the same product catalog, all modelled in CloudSense. These users will have an all-encompassing single view of a customer’s entire purchasing history – enhancing their cross and up-selling capabilities and ensuring a consistent experience across all channels.

    The CloudSense Platform delivers the full commercial lifecycle, including the guided selling of products, prices and promotions where existing customers can easily change and renew their existing services. For Proximus the platform will bring together the sale and delivery of all their business products and services, across every sales channel. This will enable Proximus to provide a joined-up experience for customers and make it easier for the telecommunications provider to sell from their ever-increasing product portfolio.

    “We chose the CloudSense Platform to help us provide a better, more unique customer experience. We were looking for a best-in-class commerce and order management solution that has communications industry functionality. CloudSense provides us with that. It will allow us to build a contract centric end-to-end journey for our business customers, whilst transforming ourselves towards an agile and digital organisation.

    “It will make getting new products and offers to market, selling and serving much easier and faster – for our business customers, for our partners and for our own people,” says Ivo Cools, Director in charge of the transformation programme, Proximus.

    “I am excited to be helping Proximus, a leading telecommunications provider, transform how they sell and deliver for their business customers,” says Richard Britton, CloudSense CEO. “CloudSense is giving Communication Service Providers across the world the ability to reimagine the customer experience across the whole commerce journey, from how CSPs design their products and offers, to the sale and delivery experience. CloudSense provides a powerful combination of best-in-class functionality alongside industry specific features to deliver the solution that Communications Providers need, faster and without the customisation that would otherwise be required, delivered natively on Salesforce, the leading Customer Relationship Management platform.”


“We were looking for a best-in-class commerce and order management solution that has communications industry functionality.
CloudSense provides us with that.”

Ivo Cools, Transformation Director, Proximus