Unified sales experience and integration into Google DFP
Reed Business Information (RBI)
Reed Business Information provides information, analytics and data to business professionals worldwide.
CloudSense chosen to help drive RBI’s digital growth deal to transform ad sales operations in UK and Netherlands
CloudSense, a global leader in Salesforce native commerce solutions, has been selected by Reed Business Information (RBI) to rapidly grow cross-media and digital advertising revenues. The CloudSense Media Platform will replace RBI’s UK and Netherlands legacy systems to provide a global solution that improves ad sales processes. CloudSense will create a unified sales experience in RBI’s Salesforce environment and be fully integrated into Google’s DFP Ad server system to drive RBI’s sales transformation programme across operations in the UK and the Netherlands.
RBI is addressing the market shift to digital while continuing to protect existing print ad revenues. Its legacy systems were preventing sales teams from further expanding digital sales to complement established print titles such as New Scientist, Estates Gazette, and Farmer’s Weekly in the UK and Boerderij in the Netherlands.
“We were looking for Salesforce native technology with out-of-the-box integration with Google DoubleClick for Publishers to increase efficiency and standardize our global advertising sales and back-end fulfilment process. We selected the CloudSense Platform after a competitive process as it matched this profile exactly,” says John Paul Bedwell, Sales Director, RBI UK.
Annet ten Pas, Manager Sales Operations, RBI Netherlands adds: “We are anticipating a big improvement in process efficiency across both regions. This will enable our teams to focus on selling and innovating new digital products to accelerate our aggressive growth plans reducing the amount of time spent on sales administration.”
RBI has initially bought CloudSense Platform licenses for 250 people. Salesforce Sales Cloud is already successfully running in the Netherlands and is being implemented by the RBI team in the UK working with a joint team on the CloudSense integration. “This will give our businesses and sales teams a single view of their markets and improved efficiencies through sharing information, user training, support and development activities,” says Bedwell.
“This prestigious deal is evidence of CloudSense’s ever increasing success in the media sector,” says CloudSense CEO Richard Britton. “CloudSense is enabling more effective selling, faster product innovation and full customer lifecycle management at a time when many media companies are finding their legacy systems real barriers to growth and digital transformation.”
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About Reed Business Information Reed Business Information provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day. RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
“We were looking for Salesforce native technology with out-of-the-box integration with Google DoubleClick for Publishers to increase efficiency and standardize our global advertising sales and back-end fulfilment process. We selected the CloudSense Platform after a competitive process as it matched this profile exactly.”