News Corp Australia selects CloudSense to streamline Ad Sales

Accurate pricing

Single integrated ad platform

Enhanced transparency

 

Win AnnouncementCustomer image_News Corp Australia_newspaper

CloudSense has added another customer to its international Media portfolio.

News Corp Australia, the country’s number one Media company, selected the CloudSense Platform to help accelerate its News Xtend advertising sales process, from initial contact to a signed order, and to ensure a more consistent and cohesive experience for its SME advertisers.

Making more of Salesforce

As existing Salesforce Service Cloud users, the move continues News Corp Australia’s adoption of Salesforce-native technology. The CloudSense Platform will deliver a guided sales and booking process, seamlessly connected with Google DoubleClick for Publishers (DFP). The platform will also be integrated with key back-end infrastructure including News Corp Australia’s ERP system.

Guided sales and booking process

Seamlessly connected with DFP

Integrated with key back-end infrastructure

CloudSense will empower News Corp to deliver more accurate pricing and provide a single, integrated product and platform for cross-channel sales on Salesforce. With a single integrated ad platform, News Corp will benefit from enhanced transparency and accountability around its booking and sales prices.

Customer image_News Corp Australia_media_platform

The right customer experience

“CloudSense is proud to be enabling News Corp Australia to deliver the right experience for their customers. The NewsXtend digital marketing sales and solutions group will now be able to configure, price and quote quickly and then effectively manage the sale and the customer relationship throughout its entire lifecycle and across all key systems,” commented CloudSense Co-Founder Richard Britton.

Meet more companies succeeding with CloudSense

Using CloudSense, Newsday can now manage their digital advertising seamlessly through Salesforce.

With CloudSense, DPG Online Services has a single ad sales hub and cut product launch time from 2 weeks to an hour.

Costs reduced by more than 25%.

“Our sales people are now able to offer multiple proposals and quotations effortlessly, using different parameters, providing the customer with a wider choice of options than before.”

David BowringHead of Technology