Liquid Intelligent Technologies selects CloudSense to transform end-to-end sales processes across regions

Centralized product catalog

Increased speed and accuracy

Streamlined sales process


Win Announcementcustomer image_Liquid Telecom_office

Liquid Intelligent Technologies has selected CloudSense to reinvent its sales processes and deliver a seamless customer experience as the organization grows both organically and through acquisition.

CloudSense’s Salesforce-native platform will automate and standardize Liquid Intelligent Technologies' end-to-end sales processes and help establish a holistic approach that will ease the onboarding of new companies. In doing so, CloudSense will help the organization to continue exceeding customer expectations with an unrivalled experience for customers across Africa and beyond.

Joining-up the customer journey with a seamless sales process

Liquid Intelligent Technologies, the Best African Wholesale Carrier for the last six consecutive years, is growing rapidly across geographies and operating companies. To continue its success, Liquid Intelligent Technologies is updating and future-proofing its technology systems to ensure the business can scale rapidly, while still delivering an exceptional customer experience.

Future-proofing technology systems

Single sales platform

Fully joined-up customer journey

By standardizing and automating its quoting, pricing and order management with the CloudSense platform, Liquid Intelligent Technologies will have a seamless, replicable sales process. The implementation of a single sales platform across the organization will also bring transparency to the sales process and increase the visibility of customers – delivering a fully joined-up customer journey.

CloudSense was the clear choice to help Liquid Intelligent Technologies achieve its goals due to the company’s extensive experience in Communications, its flexible product model, comprehensive services offering and its ability to provide a rapid implementation. Specifically, CloudSense will provide Configure Price Quote (CPQ), Contract Lifecycle Management, Order Management and Product Catalog.

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Making more of Salesforce with CloudSense

As current Salesforce Sales Cloud users, Liquid Intelligent Technologies wants to extend its Salesforce capabilities across the organization. The CloudSense platform will provide a number of essential components to underpin Liquid Intelligent Technologies digital reinvention and help the business make the most of its investment in Salesforce.

Centralized product catalog

Increased speed and accuracy

Streamlined sales process

CloudSense’s centralized product catalog will produce the rules and eligibility criteria to guide Liquid Intelligent Technologies' sales process. This unified product catalog will carry greater significance as Liquid Intelligent Technologies invests in new technologies and offers customers the ability to self-serve, with additional value-add products. Sales will also benefit enormously from the increased speed and accuracy offered by CloudSense’s CPQ functionality.

Order Management will centralize and standardize processes and data across Liquid Intelligent Technologies. This will ensure the right products and services are provided first time, every time for customers – joining up sales and delivery. Along with improving the customer experience, this will guarantee all revenue is maintained by removing the possibility of errors and any costs incurred post sale.

Contract Lifecycle Management will automate contracts to maintain the auditability and integrity of all contracts and data while further streamlining the sales process with CloudSense’s click approve functionality.

Why CloudSense was the right fit

Raoul Du Plessis, Liquid Intelligent Technologies' CIO, explained why CloudSense was the right fit for Africa’s connectivity leader. “As Liquid Intelligent Technologies grows, our customer experience remains our priority. The CloudSense platform supplies the transparency, standardization and automation we need on Salesforce to provide a truly joined-up experience – from sales through to delivery and beyond for our customers – while also giving us the scalability we require across the business.”

CloudSense Co-Founder, Richard Britton, is delighted to see CloudSense expand into new geographies, “Liquid Intelligent Technologies are our first client in Africa which is truly exciting for us. Although it’s new territory geographically, our platform is tried and tested by leading Communications providers worldwide and we’re looking forward to giving Liquid Intelligent Technologies the platform it needs to continue to grow and provide an exceptional experience for customers.”

“The CloudSense platform supplies the transparency, standardization and automation we need on Salesforce to provide a truly joined-up experience – from sales through to delivery and beyond for our customers.”

Raoul Du Plessis
CIO, Liquid Intelligent Technologies

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