TV4’s legacy IT systems could no longer offer the agility needed for today’s complex TV ad selling methods, such as the use of target rating points. It chose CloudSense following a competitive pitch because of its powerful, enterprise-class configure, price, quote capability and its specific functionality for media advertisement sales.
TV4 was also looking for a way to gather improved management information on the sales pipeline to enable better forecasting and to help its team sell more effectively. The deal is for 150 licences.
“We were looking at a number of options including a generic CPQ option with no specific broadcast capability or building the solution ourselves. However, we decided the best way to go for project efficiency, functionality and also future proofing our investment was the CloudSense Media Platform,” said Jan Rizvi, Head of Technical Development at TV4.
“Broadcasters, like other media companies, are having to change the way they work to address advertisers’ demands and the need for enhanced targeting and greater localization. The CloudSense Media Platform provides the agility lacking in more traditional systems to enable broadcasters to offer their clients a more compelling proposition,” commented CloudSense Co-Founder, Richard Britton.