Deliver the right experience
Get maximum value
Genius: Next Best Action
The gap between the experience your customers demand and what you currently deliver is growing. But your people can’t deliver on elevated customer expectations alone. To process, understand and harness the sheer volume of data that’s necessary to deliver personalized experiences and the right business outcomes your people need help.
Meet Genius, the revolutionary Next Best Action (NBA) solution native to Salesforce. Genius uses Artificial Intelligence (AI) and NBA to perceptively guide your people, empowering them to make choices that keep customers happy, while getting maximum value. Make more of your customer data on Salesforce – use predictive insight, adaptive analytics and intelligent business rules to deliver exceptional experiences and business outcomes in real-time with Genius.