“We were looking for Salesforce native technology with out-of-the-box integration with Google DoubleClick for Publishers to increase efficiency and standardize our global advertising sales and back-end fulfilment process. We selected the CloudSense Platform after a competitive process as it matched this profile exactly,” says John Paul Bedwell, Sales Director, RBI UK.
Annet ten Pas, Manager Sales Operations, RBI Netherlands adds: “We are anticipating a big improvement in process efficiency across both regions. This will enable our teams to focus on selling and innovating new digital products to accelerate our aggressive growth plans reducing the amount of time spent on sales administration.”
RBI has initially bought CloudSense Platform licenses for 250 people. Salesforce Sales Cloud is already successfully running in the Netherlands and is being implemented by the RBI team in the UK working with a joint team on the CloudSense integration. “This will give our businesses and sales teams a single view of their markets and improved efficiencies through sharing information, user training, support and development activities,” says Bedwell.