Why publishers and media organizations rely on CloudSense
In order to remain competitive in this fast evolving digital media landscape, publishers need a solution that allows them to manage complex campaign selling at scale.
With 12+ of experience delivering digital transformation, CloudSense brings expert knowledge of CPQ and Order Management in media to meet the specific goals of media organizations and publishers. And unlike any other offerings, CloudSense optimizes sales and order management processes to deliver greater value to media organizations and publishers.
CloudSense enables publishers to:
A reliable delivery methodology
“It’s not because people do this wrong that transformations fail; it’s because they lose focus on what drove them to do the transformation in the first place, which is around changing the business, not so much the technology.”
- Gary Smith, CloudSense VP of Services, EMEA
CloudSense has a solution for small-to-medium publishers
Introducing MediaRapid: designed for SMB-sized media organizations that need an all-in-one, out-of-the-box order management solution to transform ad sales and operations, and future proof their business.
Implemented in 100 days or less by our expert services team.
Glossary of terms
What is an Ad Server?
An Ad Server is a piece of advertising technology that’s used by publishers and advertisers to run and manage online ads.
What is Ad Operations?
Ad Operations includes all the processes involved in the running of ad campaigns. Ad ops teams take care of the management and delivery of ad campaigns.
What is Google DSM?
Google DSM (Google DoubleClick Sales Manager) was an ad management tool designed for publishers to manage ad inventory.
DSM was retired in July 2019 and replaced by Google Ad Manager.
Google Ad Manager
Google Ad Manager is an integrated management platform designed to help advertisers and publishers streamline their advertisement processes.
The platform allows publishers to manage and deliver their ads whilst providing detailed reporting on their performance.
The automated buying and selling of online ads with computers deciding what to buy and how much to pay.
Read our complimentary ebook "Programmatic advertising in a world without third party cookies".