The new model
for media sales
Media
Media sellers are challenged to maintain and grow revenue streams. As content consumption across web, social and mobile increases, traditional media is diminishing and digital ad revenues are being snapped up by new online challenger brands. This digital explosion has led to advertisers demanding cross media advertising campaigns to reach their audience whenever and wherever they are with a greater transparency of advertising performance.
To manage and track cross media advertising campaigns media sellers need to streamline their business processes. With the Salesforce native CloudSense platform, it’s easy to add new products for quick launches, order management is simplified to ensure what’s sold is delivered and it’s straightforward to configure, price and quote complex advertising requirements.
CloudSense for advertising sales
Sell print, digital and broadcast ads
The CloudSense Media Platform gives you the power to sell and deliver cohesive multi-platform campaigns for your advertisers. Empower your sales teams to sell digital, broadcast and print ads in a single guided quote. Using the CloudSense Media Platform and our Media data model you can manage all your customer information and a single commercial catalog within Salesforce. CloudSense integrates into your ad servers to deliver seamless accurate quoting, delivery and campaign performance reporting.
Key features
- Sell print, digital and broadcast
- CloudSense Media data model
- 100% Salesforce native
- Integrate directly into ad servers, including Google DFP
- A single catalog for complex advertising requirements
- All your data in one place for a complete view of bookings, customers and campaign performance
Salesforce-native Google DFP integration
Manage Google DFP in Salesforce
Connect Google DoubleClick for Publishers (DFP) directly into Salesforce Sales Cloud with the CloudSense’s Google DFP integration. Your sales teams benefit from accessing your commercial catalog, rate cards and inventory instantly from the Salesforce Sales Cloud opportunity. Quote faster and more accurately by reducing manual processes, eliminating re-keying of data and showing accurate revenue and reporting information in Salesforce.
Key features
- Product and rate cards mastered on DFP
- Full bi-directional integration between Salesforce and DFP
- Scheduled synchronization to update Salesforce
- Change proposals, line records and make in-flight changes from within Salesforce or DFP
- Gain context and visibility around ad bookings for key revenue and business intelligence
New business models for media sales and subscriptions
Deliver digital transformation
CloudSense delivers the commerce capability that enables true digital transformation for Media. Achieve agility in creating new business models and bringing new services to market with product and price configuration changes that take minutes, not weeks. Deliver a better customer experience throughout the sales process and enable your people with role-specific interfaces that deliver a guided process, across any sales channel with process and workflows to ensure what’s sold is delivered.
Key features
- User friendly interface
- CloudSense Media data model
- Guided selling tool
- Offline mobile sales app
- Easy to use, point-and-click modeling and deployment tools
Take Salesforce further
Media sales in Salesforce
The CloudSense Media Platform extends your Salesforce functionality and helps you maximize your investment. Our Ad Sales, CPQ and Order Management capabilities integrate natively into your existing Salesforce instance, along with your ad server and billing systems to create a single place to manage and view customers, bookings, ad performance and pipeline using real-time reports and dashboards.
Benefits
- Quote, sell and deliver from Salesforce
- CloudSense Media data model
- Role specific interfaces
- Increase value and adoption of CRM
- Combined customer CRM & Commerce data
How Newsday seamlessly replaced Google DSM with CloudSense
Newsday is a Long Island based print and digital publisher offering unparalleled coverage to a 1.2 million weekly audience and reaching nearly half of all households on Long Island, New York. With CloudSense, Newsday has seamlessly replaced Google DSM and gained real-time visibility and control over its digital advertising.
“Without CloudSense, we wouldn’t be able to make informed decisions around our sales pipeline or report in real time.”
James Kober
Senior Director of Advertising Product and Technology
Newsday