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Ad Sales

Grow your ad revenues on Salesforce

Sell, book and monetize your multi-media advertising campaigns more effectively and efficiently with our Salesforce-native Ad Sales & Order Management System.

marketing

 

 

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Grow your direct & programmatic ad revenue in one place

Managing your leads and opportunities in one place is great, but it’s not enough to grow ad revenue. That’s why we built our end-to-end Media Order Management System (OMS) on Salesforce. Now you can extend the world’s #1 CRM to optimize and streamline your advertising sales.

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    Sell smarter and faster

    Say so long to manual pricing, approvals, proposals and ad booking processes. Give your sales teams guided user journeys to drive up revenues across direct, programmatic and agency channels.

    • Close deals faster with built-in workflow automation, Document Generation and eSignature
    • Generate one IO and one invoice for multiple products
    • Automate pricing, discounts and approvals
    • Increase Salesforce user adoption
     
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    Streamline workflows – and bill more of what you book

    Simplify your ad sales process from proposal to billing. Banish inefficient swivel chair processes and spreadsheets. CloudSense makes it simple to package, sell and book any ad product together in a single order. With CloudSense it’s easy to see inventory availability and delivery in one place. Ad ops can track if campaigns are on schedule and quickly make changes to line items that put revenue at risk.

    • Free your sales teams from endless admin so they can spend more time selling
    • Bring account managers, sales planners, ad ops and finance together on one system
    • Remove manual processes for proposals, insertion orders and invoices to eliminate errors
    • Push orders to ad servers with one click
    • Make changes to in-flight or live campaigns in seconds
    • Sync changes with finance systems automatically for accurate invoices
     
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    Launch new products in minutes, not weeks

    Create and deploy products faster across multiple revenue channels – without relying on IT. Now you can give sales teams instant access to your entire product portfolio from one centralized catalog.

    • Simplify your product catalog
    • Reduce reliance on IT for launches or changes
    • Package products and maximize inventory yield
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    Get a 360° view of your advertising business

    See all your customer data, products, sales, campaigns and revenue in one place with built-in reporting and analytics.

    • Get full visibility into your pipeline, forecasting and revenue data in real-time
    • Consolidate revenue channels for direct, programmatic and agency sales
    • Reconcile revenue based on delivery data
    • See first and third-party data at a glance

Media Solution Overview

Get your overview

Integrations

Connect your entire Adtech stack

Bring your data together in one place and streamline workflows between systems with our pre-built connectors to ad servers, exchanges and analytics platforms. We’ll take care of building, maintaining, and upgrading your integrations. You can focus on growing your business.
Connect your entire Adtech stack

Everything you need to simplify and automate your end-to-end ad sales lifecycle

100% 
Salesforce native

We’re built on the world’s #1 CRM. So you get all the great sales automation tools and Media-specific capabilities your teams need, in one integrated solution.

All your products, one place

Launch and manage all of your products, inventory, pricing, packages and rate cards in a universal product catalog for all sales channels, properties and markets.

Efficient approval workflows

Say goodbye to manual approval processes delaying proposals. Speed up internal and client approvals with automation and role-based approval rules.

Seamless IO generation and ad booking

Generate proposals and push orders to ad servers at the click of a button without ever switching systems or manually re-entering data.

Streamlined campaign management

Optimize your campaigns, manage creatives and track performance in one place. Pre-built integrations push and pull data automatically for error-free invoices.

Automated revenue reconciliation

Close the end-to-end loop without the month end headaches. We make billing stress free and automated – so you can invoice more of what you book, sooner.

CloudSense has a solution for
small-to-medium publishers. 

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Introducing MediaRapid: designed for SMB-sized media organizations that need an all-in-one, out-of-the-box order management solution to transform ad sales and operations, and future proof their business.

Implemented in 100 days or less by our expert services team.

Learn more

25%
reduction in costs

“Now we have two different sales channels making use of the same underlying media platform and product catalog and prices… there’s been an extensive reduction in costs, by at least 25%, due to a more efficient platform."

Marvin Walstra
Manager of Back Office Applications

See their story

“It’s a monumental, game changing shift that we can see the digital revenue update in real time as the sales planners are adding the orders.”

James Kober
Senior Director of Advertising Product and Technology

Read their story

“We were looking for Salesforce native technology with out-of-the-box integration with Google DFP [Ad Manager] to increase efficiency and standardize our global advertising sales and back-end fulfillment process... the CloudSense Platform matched this profile exactly.”

John Paul Bedwell
Sales Director

Read their story

Further resources