The chaos of the past few years has left publishers struggling for ad dollars, forcing them to drive productivity with alternative value-enhancing activities.
In an era of publishers struggling with cost saving, media organizations need to develop marketing strategies to help them get the most out of their budget. Driving productivity, whether from your employees or outsourced organizations, is vital to keeping media organizations afloat in today's competitive climate.
How the free fall of ad revenues has impacted media organizationsThe different strategies publishers and advertisers can use to maximise revenuesHow CloudSense can help media organizations reverse declining revenues/Original/DPG-media-large.png?width=960&height=480&name=DPG-media-large.png)
"From what we saw, CloudSense wouldn't be just a vendor, but a partner. This combined with the flexibility offered by the CloudSense platform, was the most important factor in us deciding to go for CloudSense."
Marvin Walstra, Manager of Back Office Systems Support
"CloudSense enables out internal and external partners to sell more, easily. By automating our sales processes out lead-to-order time is cut by 25%."
Danielle de Haes, Enterprise CRM Manager
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"With CloudSense we now have a seamless, integrated single view of our customers which significantly improves customer service, as well as driving our own business insights through collating all forms of usage and buying data."
Richard Peers, Technology Platforms Director
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